![]() Behind the scenes of Google Trends, standing out from the rest of the pack and your suggestions for custom columns in Google Ads It can also prevent them from alienating their longtime followers on the platform since those users will still be able to comment or send DMs. Limits can help brands on Instagram stem the flurry of comments that may come in response to their stance on polarizing topics (like mask mandates, for example). Over the past few years, but especially since last year, brand safety has been a major concern for many businesses. Creators also tell us they don’t want to switch off comments and messages completely they still want to hear from their community and build those relationships.” Limits is now available to all users globally. “Our research shows that a lot of negativity towards public figures comes from people who don’t actually follow them, or who have only recently followed them, and who simply pile on in the moment,” the company said in the announcement, “We saw this after the recent Euro 2020 final, which resulted in a significant and unacceptable spike in racist abuse towards players. Instagram is introducing Limits, a feature that will automatically hide comments and DM requests from users who don’t follow you (or your brand) or who only recently followed you, the Facebook-owned company announced yesterday. Instagram introduces the ability to limit comments and DMs from accounts that don’t follow you While advertisers should not be drastically affected, you may see changes in your ad metrics as audiences are potentially taken away from your targeting. Instagram knocked over the first domino when it made similar policy changes late last month, so we might see other players do the same. In addition, the company is introducing a new policy that enables users under 18 years old (or their parent or guardian) to request removal of their images from Google Image results and is defaulting YouTube uploads to private for kids between 13-17. Google will also prevent age-sensitive ad categories from being shown to teens. In the coming months, the company will expand safeguards to block ad targeting based on the age, gender or interests of users under 18. That’s one of the reasons Google provided for implementing its new ad targeting restrictions. With virtual schooling (and the general digitization of life), kids are more online than ever. Google Ads will soon block ad targeting based on age, gender or interests of people under 18 This is especially valuable as the industry moves away from cross-app tracking and third-party cookies, which may be less of an issue in this context since all of the user’s activity happens in the app. ![]() Ads in Instagram Shops may provide retailers with a new way to target audiences that are ready to shop. ![]() The ads, which are rolling out now to mobile users in the U.S., can include a single image or a carousel of images, and the test is currently only open to a handful of retailers. Instagram is now testing ads in the Shop tab, TechCrunch first reported on Monday. And, I’ve included a link to an interview with the person who led the team that launched Google Trends back in 2006, you can find that at the top of the Shorts section.Įditor Instagram is adding more e-commerce support with ads in the Shop tab Nostalgia trip aside, Google Trends can be a very useful tool for marketers - if you’re unfamiliar, the company has posted an article with tips on how to get the most out of it. I’ve got my fingers crossed for trends worth fondly reminiscing about in 2021. I hope you like nostalgia because here they are.Įvery time I look at historical Google Trends data, I’m always surprised (yet still somehow not surprised) at what captured our interests and how those priorities have changed over the years. That inspired me to look back on the top trending searches of the last few years. Well, it’s actually about 15 and 3 months, but the company decided to publish a few posts about it yesterday. Good morning, Marketers, Google Trends is 15 years old! ![]() If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer.
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